Visual DesignPersonal Project


I decided to conduct an exploratory and experimental project intending to improve my visual design skills, based on hypothetical user research. I challenged myself to create an enticing product landing page out of a simple, everyday object, such as a Strawberry.


Visual Design


May 2016

May '16


1 day

Landing Page

Taking the findings of the basic research carried out in to account, I was able to create an interface that I felt successfully took the qualities of a hypoethical, but also very familiar product, and marketed them to the target audiences identified with the eventual lead to a call to action, in this case a purchase opportunity.