the ol' razzle dazzle

"The reports of my death Microsoft Excel capabilities are greatly exaggerated."


MS in Human-Centered Design & Development

Purdue University West Lafayette, Indiana, USA

August 2017 - May 2019

BSc (Honors) in Web Design & Development

Northumbria University Newcastle upon Tyne, United Kingdom

September 2012 - May 2015

Selected Experience

UX/UI Designer

Floify Boulder, Colorado, USA

August 2019 - Present

Graduate Research Assistant

Purdue University West Lafayette, Indiana, USA

January 2018 - May 2019

  1. Conducted user interviews and usability studies, and synthesized findings to offer design recommendations to web applications offered by university-based Science Gateways.

  2. Investigated how an awareness of dark patterns in UX might lead to a more ethically and socially responsible UX practice, through on-site practitioner observations and interviews.

UX Intern

M*Modal Pittsburgh, Pennsylvania, USA

May 2018 - August 2018

  1. Conducted study in analogous domain with paper prototype, and created corpus of natural phrases used by physicians to resolve voice-actionable GUI requests for patient information.

  2. Analyzed study transcripts, identifying issues in user interaction with voice-enabled content.

  3. Addressed issues in redesign of voice-actionable requests, coding an interactive prototype.

  4. Carried out Wizard of Oz testing on redesigned voice-actionable content, with data showing greatly increased phrasing uniformity by participants to resolve requests using speech.

UX Designer & Front-End Developer

New Socks Media Peterborough, United Kingdom

March 2016 - June 2017

  1. Aligned user research findings with business goals to create personas and experience maps.

  2. Designed and developed the front-end of an SaaS application allowing dealerships to control the vehicles displayed on their website, monitor user viewing behaviors and sales trends, as well as responding to purchase enquiries.

  3. Envisioned and iterated design concepts for new client e-commerce websites, communicating them to stakeholders through high-fidelity wireframes and interactive prototypes.

  4. Conducted heuristic evaluations and small-scale usability tests on launched websites, identifying design issues and bugs to address.

  5. Created complimentary physical and digital branding and artifacts, including flyers, brochures, and social media graphics.

UX Consultant, Designer & Developer

Freelance Remote Locations

September 2013 - January 2018

  1. Carried out client, user and market research, including contextual inquiries.

  2. Created high-fidelity design documentation and interactive prototypes, to communicate potential solutions in stakeholder workshops.

  3. Developed websites and SaaS applications, both front and back-end.

  4. Conducted usability testing and heuristic evaluations of client's existing websites and/or applications, often working with in-house or external development teams throughout the implementation phase.

Web Development Intern

Rouncy Media Peterborough, United Kingdom

June 2013 - September 2013

  1. Conducted a competitor and comparator analysis, identifying market gaps and desirable features for a new company website.

  2. Created interactive prototypes to walk stakeholders through two design concepts.

  3. Heavily modified a WordPress theme using PHP, jQuery, and CSS.


Dimensions of UX Practice that Shape Ethical Awareness

Chivukula, S. S., Watkins, C., Manocha, R., Chen, J., Gray, C. M. (2020)

Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, ACM Press, New York, NY, 2020.


“Nothing Comes Before Profit”: Asshole Design In the Wild

Chivukula, S. S., Watkins, C., McKay, L., & Gray, C. M. (2019, May)

CHI EA '19: CHI'19 Extended Abstracts on Human Factors in Computing Systems, pp. LBW1314, 2019. [preprint]

Digital Civics Goes Abroad

Gray, C. M., Toombs, A. L., Owczarzak, M., & Watkins, C. (2019)

Interactions, 26 (2), pp. 74-77, 2019, ISSN: 1072-5520.

[ACM Author-Izer]

Other Experience


Precision Plastics Peterborough, United Kingdom

November 2010 - May 2017

  1. Compiled component and material specification reports, to inform manufacturers and technical drawings.

  2. Negotiated contracts with clients and manufacturers.

  3. Raised purchase orders, delivery notes, invoices, and monthly statements.

  4. Documented and reported company's financial affairs.

Assistant to the Camp Director

Camp Saginaw Oxford, Pennsylvania, USA

June 2017 - August 2017

  1. Interviewed and hired international counselors at nationwide job fairs in London, UK on four separate occasions.

  2. Coordinated three separate pickup/delivery operations for campers’ baggage, on each occasion leading teams of 12-14 colleagues in ensuring the safe transportation of around 1200 bags each time between the camp, and various locations in PA, NJ, MD, DE, NY, and DC.

  3. Transported and ensured the wellbeing of campers and counselors on visits to healthcare facilities in medical emergencies.

  4. Signed-in and administered random alcohol tests to off-duty counselors as a member of the upper staff, supervising an assisting camp counselor in doing so.

  5. Captured and edited 300-600 images per day of camp activities, uploading them to the camp’s website each evening.

Camp Counselor

Camp Saginaw Oxford, Pennsylvania, USA

June 2014 - August 2015

  1. Supervised and coordinated activities for groups of between ten and sixteen 11-12 year-old boys.

  2. Chosen to undertake ‘Super On Duty’ one night per week, signing-in and administering random alcohol tests to off-duty fellow counselors.

  3. Selected to lead the Inter Boys division as a Color War Captain.